Last year, San Francisco’s board of supervisors passed a law intended to limit toy giveaways in kiddie meals at fast food establishments. Happy Meals, as we all know, are an effective tool to get kids hooked on nutrient void, sodium and fat laden McDonald’s fare, thus turning tots into lifelong loyal customers.
San Francisco’s Healthy Food Incentives Ordinance was intended to be another tool to help families make healthier choices. No more toys as a means to lure kids to an unhealthy meal. Unfortunately, McDonald’s found a loophole and is now charging 10 cents from parents who want the happy meal to include the toy. And what
parent child wouldn’t?
With childhood obesity on a rampage, you’d expect corporations to lend a helping hand in trying to solve the problem, not to undermine local government’s efforts.
This is just another irritating example of how companies that manufacture unhealthy food circumvent the law and undermine public’s health. Whether it’s the trans-fat loophole, the generous sprinkling the term “Natural” on highly processed foods, some companies simply place their profits ahead of our wellbeing.
McDonald’s Franchisee Scott Rodrick should be ashamed of himself. Instead of taking the ordinance as an opportunity to improve the menu at McDonald’s in a very progressive town like San Francisco, he is shamelessly bypassing the spirit of the law.