Blue Popcorn. Really? [Inside the Label]

We’ve heard of blue corn, an heirloom variety cultivated by the Hopi tribe of the southwest, but the blue popcorn pictured here is not popped from those kernels. Instead, some marketing genius thought it would be cool to color popcorn blue with artificial colorings. The kids will love it, won’t they?

Here is the ingredient list:

Whole Grain Popcorn, Palm Oil with TBHQ (to help protect flavor), Salt, Natural & Artificial Butter Flavor, Blue 1 Lake, Potassium Chloride. Contains Milk, Soy

We get the corn, and we get the oil. That’s what you need to pop corn. All the rest – useless and unhealthy:

TBHQ (tertiary butylhydroquinone) is an antioxidant used to keep oils from going rancid. It is a petroleum derivative. Yummy.
The food industry pushed the FDA for years to get it approved as a preservative despite the fact that ingestion of large doses (a thirtieth of an ounce) can cause nausea, delirium, and ringing of the ears.

Natural & Artificial Butter flavor – some secret family recipe? Naw, just a laboratory concoction to make you think it’s butter popcorn when in fact much cheaper ingredients have been thrown in.

Blue 1 Lake – an artificial dye, controversial in its health effects. Pick your favorite: cancer, neural issues, allergic reaction.

Potassium Chloride – increases the saltiness without the sodium.

So, do you want your kids ingesting all this? If you answered no, stick with popcorn that has just 3 ingredients: corn, oil, salt.

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  • http://www.ruthsrealfood.com Ruths Real Food

    This product should get an award for the most unnecessary use of food coloring. Blue???

  • Anonymous

    For more information on the “natural and artificial butter flavor”, reread the chapter “Why the Fries Taste Good” in Fast Food Nation.  That this package contains “natural butter flavor” doesn’t mean actual butter has necessarily been anywhere near it, ever:  it only means the butter-tasting substance in it was once chemically derived from butter.

  • http://pulse.yahoo.com/_2YGGZFZFY63NJLSEEVMSYC6MQE Mark

    I’m waiting for the Lucky Charms variety… ;-)

    Seriously, though, I’m glad they went with the Potassium Chloride, instead of the traditional Sodium Chloride. Not that I’ll ever buy this product, but we could all use a lot more Potassium in our diets…

    • Rlaffn

      No, we do not all need a lot more potassium in our diets.  We need some potassium from natural food sources.  And yes, potassium chloride is part of the cocktail for lethal injections.  It does a great job of causing “cardiac standstill”.  A little too much potassium will cause the heart to just stop.  A little too little potassium will cause the heart to beat irregularly and can kill.  This is why potassium must be prescribed by a doctor and not left to be taken by the millions of brilliant people who get their smarts from cartoons.  Potassium is a frequent additive to bags of intravenous fluids that one gets in a hospital.
      As for blue popcorn; there is no ingredient list on the bag, at all.  It looks totally gross.  Blue just shouldn’t be used to color food.  

  • http://pulse.yahoo.com/_2YGGZFZFY63NJLSEEVMSYC6MQE Mark

    I’m waiting for the Lucky Charms variety… ;-)

    Seriously, though, I’m glad they went with the Potassium Chloride, instead of the traditional Sodium Chloride. Not that I’ll ever buy this product, but we could all use a lot more Potassium in our diets…

  • Dixter

    How about air popped corn? Only ONE ingredient and no fattening oils.

    • http://www.facebook.com/gsdouglas Greg Douglas

      wait wait wait – that’s all fine and good -but your don’t seriously eat plain, air popped popcorn do you?  I mean, I heard someone tried it and their head imploded from all the water being sucked out instantly.  Real butter and a bit of salt – that’s life’s simple pleasure, right?????????

      • http://twitter.com/lauren_015 Lauren Smith

        I eat plain, air-popped popcorn all the time, haha. It’s good!

  • Dixter

    How about air popped corn? Only ONE ingredient and no fattening oils.

  • Robin Donoghue

    Amen!

  • Guest

    Just so everyone knows Potassium Chloride is the chemical used in lethal injections. Of course the amount used in food is too small to be deadly, but it’s not a comforting thought.

    • http://www.facebook.com/gsdouglas Greg Douglas

      yes yes – at lower concentrations, its less lethal, but does an excellent job keeping our roads clear of snow and ice!

  • http://www.facebook.com/profile.php?id=725525204 Jim Cooper

    Both the European Food Safety Authority (EFSA) and the United States Food and Drug Administration (FDA) have evaluated TBHQ and determined that it is safe to consume at the concentration allowed in foods.
    And I suggest you may find it hard to find research proving the danger of Blue #1 Lake.

    • jnwalsh1

      But WHY would you want to eat them? The FDA and the government in general are certainly not whom I trust when it comes to matters of food safety or nutrition.  There is no NEED for artificially colored ANYTHING edible, and why a person would choose unidentifiable chemical additive popcorn over something with less ingredients (corn kernels. oil. salt) is lost on me.

  • Kate

    just gross.

  • joe

    GoTTdaaim..wanna get HIGH on some blueice, I mean bluepopcorn-vatto?!!!