Here’s a note we got from a a long time reader of the Fooducate blog, Alison:
Just curious to see if you have looked at the new Kraft Milk and Granola bars? I saw these at my local grocer in with the milk! The packaging claims its a good source of fiber, 7g of whole grains, good source of vitamin D, and the same amount of calcium of an 8oz glass of milk. I personally thought these statements were a little frivolous. I can’t find much info about them online.
I would be interested in your analysis on this product and its claims. Thank you for all your information to survive the grocery stores!
No problem Alison. Here’s an analysis of the “mixed berry, naturally flavored” bars.
What you need to know:
The nutrition panel seems tame. 140 calories for a bar is fine. 3 Grams of saturated fat is a bit on the high side. It comes from the milk cream and the fractionated plam kernel oil. Fractioning is a way to get oil to become solid at room temperature without creating trans-fat.
The fiber, at 3 grams, is nice, but when you look at the ingredient list you see it comes from oligofructose (also known as inulin or chicory root extract).
The sugar count is 10 grams, or 2.5 tsp, and it is all added sugar in 3 different forms (bold, below).
Here is the ingredient list:
Rolled Oats, cream (from milk), skim milk, cane syrup, oligofructose (chicory root extract), soy protein isolate, tapioca starch, soybean fiber, salt), dried cranberries, sugar, canola oil, calcium phosphate, brown rice syrup, fractionated palm kernel oil, dried blueberries, oat flour, molasses, cacium caseinate, honey, maltodextrin, salt, soy lecithin, natural flavors, vitamin d3.
So what about all the claims about good source of calcium, vitamin D, and fiber?
Yes, technically correct. But by reading the ingredient list we see that all these nutrients were ADDED to the basic ingredients. Always better to get nutrients from whole foods, not processed ingredients with a laundry list of add-on nutrients.
If you want to get the calcium of a glas milk, here’s a crazy idea – drink a glass of milk!!
Bottom line: C- on the Fooducate scale.
What to do at the supermarket:
Our usual advice is to ignore marketing claims and directly look at the nutrition label and ingredient list. You’ll lern so much more about what really goes into your mouth.
Choose bars that have 5-8 ingredients, all pronounceable…