Have you seen those Pringles Multigrain commercials? Trying to convince you that despite the fact that they are made with something that sounds healthy, they are still very tasty. Here is the copy edit they use on their website:
Pringles Multigrain succeeds where many others fail, giving you a multigrain snack that tastes great. So, while the can says “multigrain”, the three new delicious flavors will leave your taste buds saying “MMMMMM.”
What you need to know:
Pringles is a very processed product. Despite the heath halo attributed to healthy grains, there is a very tiny amount of them to be found in this product. Here is the ingredient list for the plain flavor:
RICE FLOUR, VEGETABLE OIL (CONTAINS ONE OR MORE OF THE FOLLOWING: CORN OIL, COTTONSEED OIL, SOYBEAN OIL, AND/OR SUNFLOWER OIL), DRIED POTATOES, CORN FLOUR, MALTODEXTRIN, WHEAT STARCH, MODIFIED RICE STARCH, SUGAR, AND TRIGLYCEROL MONO-OLEATE. CONTAINS 2% OR LESS OF: MALTED BARLEY FLOUR, WHEAT BRAN, DRIED BLACK BEANS, SALT, AND CITRIC ACID. CONTAINS WHEAT INGREDIENTS.
Note that the main ingredient is refined rice flour. In fact the barley flour and wheat bran are way at the bottom of the ingredient list in the “less than 2%” section. Although the consumer is led to believe that this is a healthful snack, there is only 1 gram of fiber per serving. And most likely the fiber is from the added dried black beans. Oh well at least it’s not fake fiber.
Bottom line: If you see “multigrain” on a snack, be very suspicious. It does not mean whole grains, and does not mean you are getting any health benefits at all.
What to do at the supermarket:
Don’t really on the package and marketing claims for your health information. You MUST READ the ingredient list.
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