Have you ever wondered why Coca Cola has 2 diet colas that are almost identical out on the market?
The answer is market segmentation.
Ever since Diet Coke was introduced in 1984, it has been a girl brand, creating a strong sense of identity for women trying to stay thin. But what about the guys? Realizing that men want to drink sugar free cola as well, The Coca Cola Company introduce Coke Zero in 2006. Since it had to taste different than it’s sister brand, the chemical wizards at Coca Cola company tinkered around with the formula to come up with a slightly different product.
Here’s what they did…
What you need to know:
There you have it. The guys get poisoned by 2 artificial sweeteners, not just one that the ladies ingest.
Acesulfame Potassium is often used in conjunction with aspartame to deliver a slightly more sugary flavor compared to aspartame alone. Both are suspected carcinogens, with Acesulfame K having more negative studies attributed to it than any other artificial sweetener that is still legal to use. (In the past we were assured that cyclamate was safe too!)
Here are the ingredient lists of the two products side by side
Yes, people drink this list of chemicals. And enjoy it too.
What to do at the supermarket:
Ideally, you’ll switch to water. If not, carbonated water. If not, watered down juice. If not … some form of carbonated beverage without all these chemicals.
If you are giving your kids a Coke, better a coke with calories from sugar than aspartame and acesulfame potassium. Just do it rarely as a treat, not as a daily hydration solution.