(image source: Serious Eats)
Yogurt is a health food mega trend that’s few decades years old. But within the yogurt category, there’s a breakaway subcategory that is simply on fire: Greek yogurt sales have been doubling every single year for the past five!
Hungry yogurt eaters are now voting with their spoons, as more consumers make the switch from conventional to Greek yogurt. Five years ago, annual sales of the dairy product totaled just $60 million. But this year, food industry analysts predict Greek yogurt will almost double last year’s sales to $1.5 billion. read more from NPR…
So what exactly is Greek yogurt?
Basically, it’s yogurt that has been strained. The loss of water leads to a thicker yogurt. More yogurt and less water means more nutrients. All the Greek yogurt brands boast the high protein value of yogurt which can keep you satisfied longer before you get the munchies. And just like the conventional yogurts, Greek also come with different varieties of live and active cultures that play nice with your gut.
It’s interesting to note is that the leading yogurt brands failed to identify the trend early on and are now playing catch up to Chobani and Fage, who pretty much came out of nowhere to lead the segment. What’s truly amazing is that Greek yogurt is priced double the that of conventional yogurt.
What to do at the supermarket:
Just as with traditional yogurt, you need to watch out for nutrition pitfalls. Always opt for the low fat or nonfat yogurt options.
Flavored Greek yogurts may be adding more sugar to your diet than you expected. So best to stick with plain Greek and add your won flavorings.
If you’ve never had Greek yogurt, you’re in for a treat. But it’s an acquired taste, so don’t give up if you don’t enjoy it on the first try. Buy a plain yogurt and add some honey to see how it goes.