Have you seen the ads for Kraft’s Velveeta brand? The cheese-like product has been around for decades, and is now expanding to the dinner table. A series of humorous TV ads has been making the rounds promoting the “liquid gold”.
From Velveeta’s facebook page:
In 1928, the light of VELVEETA was cast upon the world bathing it in the creamy, melty, cheesy, delicious taste of VELVEETA. But it was not until 2011 that the world could feast upon the crafted dinner of seasonings, pasta and liquid gold of VELVEETA in VELVEETA CHEESY SKILLETS. Be glad you were not born−unlike Blacksmith’s before you−during the more lean cheese years.
We decided to take a closer look at one of the four available flavors: VELVEETA CHEESY SKILLETS DINNER KIT – ULTIMATE CHEESEBURGER MAC.
What you need to know:
Liquid gold? More like artery clogging trans-fat to be precise. Take a look at the ingredient list:
cheese sauce (milk, whey, water, whey protein concentrate, canola oil, milk protein concentrate, sodium phosphate, salt, contains less than 2% of milk fat, lactic acid, sodium alginate, sorbic acid, paprika, annatto, natural flavor, cheese culture, enzymes), enriched macaroni product (wheat flour, niacin, iron, vitamin b1, vitamin b2, folic acid), seasoning mix: (whey from milk, dried onions, cheddar cheese (milk, cheese culture, salt, enzymes), maltodextrin, partially hydrogenated soybean, whey protein concentrate, hydrolyzed soy protein, milk, lactose, dried tomatoes, salt, sugar, contains less than 2% of sodium phosphate, black pepper, partially hydrogenated soybean oil, natural flavor, citric acid, dried garlic, spices, sunflower oil, cheese culture, milkfat, mustard seed, yellow 5, yellow 6, lactic acid, enzymes, sodium citrate.)
Notice a few things: Partially hydrogenated oils appears twice. This is what contributes to the 0.5 grams of trans-fat per serving in the product. We should not be consuming trans-fat at all in our diet.
The seasoning mix contributes 850mg of sodium to a single serving. That’s a of of salt, more than one third of the daily max.
The liquid gold color is achieved through artificial coloring with Yellow #5 and Yellow #6. Artificial colors are potential carcinogens. Then again, maybe real gold will kill you too if swallowed…
What to do at the supermarket:
Similar products by Annie’s have much less crap in them. How about preparing your own cheesy skillet at home? IF anyone wants to share a good and simple recipe, we’ll post it as an update here in the blog. Thanks!