Rethink the Food Label is a project by the UC Berkeley Graduate School of Journalism’s News21 program and Good Magazine. They asked the public, food thinkers, nutritionists, and designers to redesign the Nutrition Facts Label to make it easier to read and more useful to people who want to consume healthier, more nutritious and wholesome food.
Above is what team Fooducate came up with – a label that’s not on the label. It’s outside the box. On your smartphone. The advantages are clear. Information provided to the consumer does not depend solely on the product manufacturer, whose interest is to sell you the box.
The contest judges are Michael Pollan, author of The Omnivore’s Dilemma and Food Rules, Robert H. Lustig, M.D. is Professor of Clinical Pediatrics in the Division of Endocrinology at the University of California, San Francisco, Michael Jacobson is the co-founder of the Center for Science in the Public Interest, Andrew Vande Moere is Associate Professor at K.U. Leuven University, Belgium and founder of Information Aesthetics, and Laura Brunow Miner, designer and founder of Pictory.
They will be picking the winner, but there is also a people’s choice award based on votes from … you. So take a look at our design and others, then vote for your favorite by clicking its “like” button.