Marketers never cease to amaze us. It’s really hard to stand out and invent new foods or beverages. So a lot of creativity falls on the shoulders of young MBA brand managers and entrepreneurs. Many times, the marketing story is simply an innovative spin on existing ingredients, repackaged with a new story.
Take water for example. What can you innovate in selling bottled water to folks?
Turns out that a lot.
llanllyr SOURCE is one of the world’s premium quality bottled waters. It comes from our sources beneath certified organic fields in west Wales in the UK.
What you need to know:
As pointed out in this brief NPR piece, water cannot be labeled organic, because
H2O means each molecule of water contains two atoms of hydrogen (H) joined to one atom of oxygen (O). In order for something to be organic — as in alive — it needs carbon. So water, by definition is inorganic. read more…
The USDA does not allow organic labeling for water or for salt.
But that didn’t stop this European company, as well as others, from telling tall tales of pristine hydration for the eco-conscious layperson. Although their marketing material does not explicitly say “Organic Water”, consumers are led to think that because the land above the water sources is used organically, the water itself is superior.
While not having chemical runoff in bottled water is a big plus, most water sources are not under a farm in any case. Then again, all bottled water is a waste and tax on earth’s resources. Much better to drink water that has been filtered and purified by your local water works.
It’s called tap water. And we wish someone smart would brand it to make it uber-cool.