Check out this new product, a “nutrition rich cookie”. At a first glance, WhoNu looks like an Oreo. But the package promises so much more:
- As much fiber as a bowl of oatmeal
- As much calcium and vitamin D as an 8 oz glass of milk
- As much vitamin C as a cup of blueberries.
WOW! Oatmeal, milk, and blueberries all rolled into a tasty cookie. This is too good to be true!
What you need to know:
Grandpa used to say “If it’s too good to be true, it probably isn’t.” Well, you were right gramps.
Folks, this is a cookie, a source of pleasure, not nutrition. All the nutrient claims are based on adding vitamins and minerals to what would otherwise be a run of the mill cookie. And not even a tasty one.
Here is the ingredient list:
sugar, wheat flour, vegetable oils (canola, palm, palm kernel oil, soybean oil and partially hydrogenated cottonseed and coconut oil), cocoa, dextrose, polydextrose, yellow corn flour, corn syrup, baking soda, soy lecithin, salt, natural and artificial flavor, monoglycerides, vanilla extract.
vitamins and minerals: calcium carbonate, vitamin c (ascorbic acid), iron orthophosphate, zinc oxide, copper oxide, manganese gluconate, iodine, chromium chloride, vitamin e (tocopherol acetate), vitamin a (palmitate), biotin, vitamin b3 (niacin), vitamin b5 (pantothenic acid), vitamin d3, vitamin k (phytonadione), vitamin b1 (thiamine mononitrate), vitamin b6, vitamin b2, folic acid. contains wheat, soy, milk.
Sugar is the first ingredient. There’s trans fat hidden in the partially hydrogenated oil, there are fillers. There are flavors added. It a cookie, no hiding that. Added to the cookie is a laundry list of vitamins and minerals whose bio-availability is unclear. Compare to getting these nutrients from whole foods.
What to do at the supermarket:
If you’re going to have a cookie, have a tasty cookie and enjoy it. Don’t let anyone fool you into thinking it’s anything other than that.