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Jack in the Box Drops Toys from Kiddie Menu

7 Replies

Something good is happening in the fast food industry. (That doesn’t happen very often, as followers of the Fooducate blog know.) Jack in the Box, the 5th largest burger chain in the country, announced that it has stopped packing toys with their kiddie meals.

What you need to know:

If you recall, McDonald’s the industry leader, was sued a few months ago by consumer watchdog CSPI, claiming that the the toys create unfair pressure on parents to buy unhealthy meals for their kids.

About 50% of marketing by fast food chains is spent on toy giveaways. That’s $360M a year!

Two parting thoughts:

1. Funny that a chain whose name is based on a children’s toy is the first to pull toys from its menu.

2. Will the money saved by Jack in the Box go towards improving nutrition of its menu items?

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  • Vima

    I doubt them removing the toys from the kids’ meal will help them improve nutrition. More than likely it’s to improve their profits.

  • http://www.UrbanOrganicGardener.com Mike Lieberman

    This is one of the small “victories” to be celebrated. It will be interesting to see what their next marketing push will be. I doubt it would be to improve nutrition. How would they even begin that?

  • Jill Richardson

    Easy for them to do because their target market doesn’t include kids. Jack in the Box targets teens and young adults.

    • Seemichellecook

      It’s not easy for them to do.  I remember as a Canadian moving to North Carolina during Jack in the Boxes worst moments.     Any fast food restaurant willing to move an inch is a positive.    Take the toys away from food = 1 step forward.    

  • Bbranddesign

    Yes I am totally agree with a view to have a protective
    packaging of all transferable products for being making them safe to transfer
    as well as to renew its quality. I must say that packaging on food products or any products
    which is difficult to handle must have packaging so that there is safety of
    product.
    Food Packaging

     

  • Sue Yourself

    This is such bull shit. 

    “If you recall, McDonald’s the industry leader, was sued a few months ago by consumer watchdog CSPI, claiming that the the toys create unfair pressure on parents to buy unhealthy meals for their kids.”

    Sue the parents also.  Tell your kids “No.”  And don’t feed them this crap (fast food) period. 

  • Olive

    Anyway Jack in the box does not appear in Singapore dumb!