Something good is happening in the fast food industry. (That doesn’t happen very often, as followers of the Fooducate blog know.) Jack in the Box, the 5th largest burger chain in the country, announced that it has stopped packing toys with their kiddie meals.
What you need to know:
If you recall, McDonald’s the industry leader, was sued a few months ago by consumer watchdog CSPI, claiming that the the toys create unfair pressure on parents to buy unhealthy meals for their kids.
About 50% of marketing by fast food chains is spent on toy giveaways. That’s $360M a year!
Two parting thoughts:
1. Funny that a chain whose name is based on a children’s toy is the first to pull toys from its menu.
2. Will the money saved by Jack in the Box go towards improving nutrition of its menu items?