Kellogg’s has announced a settlement in a class action suit filed against the company last year for false advertising. You may recall the bold claims on Cocoa Krispies boxes alluding to improved immunity for kids. We called that one out back in 2009.
The $2.5 million settlement is a way for Kellogg’s to get off the hook without admitting guilt, and for consumers to get a little bit of money back.
If you’re a krispies kustomer, you may be entitled to $15 as part of the settlement. It’s a pain in the butt to get your money back, but here’s a link with instructions – www.cerealadvertisingsettlement.com. You need to file by Nov 16.
The real winners in these trials / settlements are the lawyers who take home a nice big chunk of the $2.5 million.
What you need to know:
Food companies are continually pushing the envelope in product development and more so in product marketing. It’s not surprising anymore to see some of the ridiculous things companies are doing to convince us that their candy is actually health food.
Cocoa Krispies is 40% sugar by weight. How does that support a child’s immune system?
The bigger issue is that for every lawsuit, there are tens or even hundreds of smaller infractions by food marketeers that are perhaps legal, but not moral. One of our “favorite” claims is “MADE WITH REAL FRUIT” on junk foods whose fruit content constitutes less than 3 percent of an otherwise sugar, fat, and chemical laden concoction.
The FDA and FTC have very limited resources to go after each infringement. Should we be happy that private law firms are selectively doing this instead?
What to do at the supermarket:
Read read read the ingredient list and nutrition label if you really want to know what’s in your food.