A recently published marketing report, The U.S. Weight Loss & Diet Control Market, tells a very interesting story about our spending habits on the road to getting thin.
Some of the report’s findings:
1. Consumers spent $61 BILLION to trim down last year. that’s $200 for every man woman and child in this country!
2. If you consider that “only” 75 million Americans are trying to lose weight, that’s $800 per person per year!
3. $3 billion were spent on weight loss chains such as Weight Watchers.
4. Diet pills and meal replacement solutions are a $3 billion market too!
5. Diet food home delivery services such as NutriSystem are a comparably “small” market, just under $1 billion.
6. 80% of dieters try to do so by themselves instead of joining a group or seeing a registered dietitian.
7. The typical Dieter makes 4 attempts per year to try and lose weight. Which means at least 3 fail.
8. Fads are a big part of the diet industry. This year’s hot trends include the Dukan Diet and the 17-Day Diet.
What you need to know:
We’re spending so much and yet, as a country, our average weight is still going up. How can this be?
The answer is very simple – the $61 billion diet industry is dwarfed by the $300 billion fast food industry and the $100 junk food industry.
What to do at the supermarket:
Here’s how to find $1300 a year to spend on healthy, “expensive” foods such as fresh fruit and vegetables:
1. Switch from Soda to tap water ($500 a year saving for a family of 4)
2. Switch from dieting to eating real food ($800 a year saved)