Snapple keeps innovating with new flavors and snazzy marketing. A new, limited edition Mango Papaya Tea is out:
When The Amazing Race™ told us they were going to India we thought, “Brilliant! India is steeped in rich tea tradition that is over 2000 years old! We should make a special, limited time only flavor inspired by India!” So we did. And we think it will be one heck of a race to see who can snatch up this exotic blend of papaya and mango while supplies last.
blah. blah. blah.
What you need to know:
Another Hollywood / Food industry tie-in.
Here is the ingredient list
FILTERED WATER, CITRIC ACID, TEA, ASPARTAME, POTASSIUM CITRATE, NATURAL FLAVORS. PHENYLKETONURICS: CONTAINS PHENYLALANINE.
Hello, WHERE’S THE FRUIT?
Where are the papayas? The mango?
Oh, it’s all in the “Natural Flavors”… Snapple had us going there with the beautiful pictures of the papaya cut open.
Yes, it’s zero calories. But they come at a heavy price – Aspartame is a controversial artificial sweetener that has been linked in some studies with disease such as cancer. Additionally, consuming diet drinks does not make one skinny.
In all, a beautifully packaged product, even more craftily marketed, with questionable health effects. It’s so cheap to make that the Snapple company is going to make boatloads of money on this.
One would expect more from a company whose logo is “Made from the best stuff on earth”.
Happy Earth Day ?!
What to do at the supermarket:
Skip the beverage aisle. It’s easy to make iced tea at home. And if you must buy prepared tea drinks, opt for non sweetened options – Sokenbicha or ItoEn for example.