This Week, Frito Lay is taking over Times Square with a plethora of marketing activities. The New York Times reports:
Frito-Lay plans to spend this week in Times Square with a promotional event featuring a flavor kitchen, which is part of the company’s effort to stimulate sales of its snack brands like Lay’s, SunChips and Tostitos.
The goal of the promotion is to let consumers in on the snack-making process and give them a chance to provide feedback on the kinds of flavors that Frito-Lay uses — and may potentially use — for its products.
The backdrop for the promotion is an effort, dating to 2009, to play up the natural aspects of Frito-Lay products to dispel perceptions of them as unhealthy junk food. Read more..
What? Potato chips are not healthy? That’s a shock!!
What you need to know:
This is so pathetic. In 2010, snack sales for Frito-Lay were flat. So the most creative minds in PR and advertising have come up with an elaborate plan. A plan to boost sales of products by convincing us they are healthy. Unfortunately, these are all products we should consume even less than we do today. Not flat. Not more.
It’s really nice of Frito Lay to be moving 50% of its products to “all natural” by the end of the year. What were they selling us up to now?
And what about the other 50%? Are there any plans to remove artificial colors from the top selling Doritos Nacho Cheese flavor?
And even if all of Frito Lay’s snacks were to move to just 3 natural ingredients, it’s still no reason to consume them in the quantities we do. A small bag of chips or Doritos can easily set you back 300 calories within 3 minutes.
Now don’t get us wrong, a bag of potato chips now and then is a great fun snack. Just don’t shove it down America’s throat telling us it’s good for us.
Next month in the square – Free gastric bypass procedure. Get your ticket from the Naked Cowboy.
Here’s an idea to the powers that be: How about a farmers market instead?
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