If you’re a foodie, you probably procure at least some of your groceries from non-supermarket sources. Whether the farmers market, a local deli, or even an artisan neighbor, you discover that food lovingly made by the person you are paying is not just delicious, it has a story.
That’s the idea behind Abe’s Market, a relatively new online store for “natural and eco-friendly” products.
We recently spoke with Richard Demb, who co-founded Abe’s Market with his buddy Jon Polin. Both are accomplished entrepreneurs who, after becoming parents, started paying more attention to what their kids eat, bath in, or wear. Similar to the Fooducate story, by the way.
[Fooducate] What do you sell on Abe’s Market?
[Richard Demb] We’ve got food products galore – teas, coffees, spices, jams, snacks, meal mixes, chocolates, and more. We have baby products, bath and beauty, pet care, and stuff for home. And everything is lovingly made by artisan sellers who pride themselves on the quality of the input ingredients as well as the end result.
[Fooducate] Who is Abe’s Market for?
[RD] If you’re interested in natural, eco-friendly products, we’re the place for you. We connect buyers seeking amazing natural products with the people who make them. Our customers really want to learn the story behind their purchase, and we allow them to do so, directly from the creators. Who makes the product? What’s in it? Where is it made? How? We want our customers to trust and be comfortable with the products they bring into their home.
[Fooducate] Who sells products in your marketplace?
[RD] Small companies that have no time, budget or expertise to market themselves and create a physical presence in supermarkets. Sometimes it’s a mom working out of her kitchen.
[Fooducate] How are you different than a farmer’s market?
[RD] We actually see ourselves as a complement to farmers’ market. Some of our sellers have stands on farmers’ markets as well. We don’t sell perishables. We’re open 24/7. We ship anywhere, even to places where there is no farmers’ market nearby.
[Fooducate] Tell us about the interactive show you’ve started
[RD] We’re doing a live, weekly, online show where we introduce you to the faces and stories behind Abe’s Market. Each show, several Abe’s Market sellers and natural lifestyle experts talk about their passion for green living, and share their tips, secrets and stories. Abe’s Live invites you to be part of the show, as well. Chat with other viewers, and send your questions directly to the on-air guests!
What you need to know:
Today at 2pm EST, Abe’s Market will be hosting another live show. Aside from food sellers, guess who else is going to be online?
That’s right, Fooducate.
No, we haven’t become a food company, but we are going to pull some interesting products out of a grocery bag and scan them with the Fooducate iPhone App.
Check out the show, 2pm today, it should be fun…
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