This full page ad was spotted in Rachel Ray’s EveryDay magazine. “Bring back the fun” is supposed to trigger parents’ memories of a happy, carefree childhood, and nudge them to impart the same on their offspring. Just look at those happy smiling faces, those playfully extended tongues…
…COVERED IN ARTIFICIAL COLORS that are harmful to kids’ health.
What you need to know:
Kool-Aid is the epitome of “fake”. Here is the ingredient list of the grape flavor mix:
Sugar, Citric Acid (Provides Tartness), Calcium Phosphate (Prevents Caking), Ascorbic Acid (Vitamin C), Artificial Flavor, Red 40, Blue 1.
Each cup of Kool-Aid you prepare for your child has 5 teaspoons of sugar!
That’s 20 grams, or 80 calories.
And if the sugar rush is not enough to drive your kid bonkers, then the artificial dyes certainly can’t help.
A sufficient number of studies have demonstrated that dyes cause hyperactivity in children. In Europe, Red 40 is being phased out. FDA tests have shown that the the most-widely used dyes, including Red 40, are tainted with low levels of cancer-causing compounds. Tests on lab animals of Blue 1, Blue 2, Green 3, Red 40, Yellow 5, and Yellow 6 showed signs of causing cancer.
So skip brightly colored sugary drinks. Our kids get way too much sugar throughout the day, through sweets and candies, some artificially colored. It is almost impossible not to consume food with artificial dyes, so at the very least, the beverages consumed not contain them. Especially when they come with such a high sugar count.
Our advice: Start early and teach you baby / toddler / pre-shcooler to drink tap water. You’ll be doing your child a great favor.
(hat tip to Dr. Deborah Kennedy, creator of Build Healthy Kids)