The wonders of food marketing never cease to amaze, and infuriate. Fooducate community member Cassie posted the front and back of a bag of Snyder’s eatsmart Naturals Garden Veggie Sticks – Potato, Tomato, & Spinach.
What a name for a product:
- eatsmart – yessir, we all want to do that
- Naturals – nature is good
- Garden – sounds like you grew it in your backyard
- Veggie sticks – vegetables are the epitome of health
- Potato, Tomato, and Spinach – where can you go wrong – these 3 winners pack almost all the vitamins and minerals you need.
These bags should be flying off the shelves.
Now let’s take a look at the nutrition and ingredients to see what’s really going on.
What you need to know:
A one ounce serving is about 2 cup fulls of puffy sticks. It has 140 calories and 6 grams of fat. There is no trans-fat. The sodium level is relatively low at 120mg. Unfortunately the vitamin and mineral content is very disappointing, as you can see in the label on the right.
Now for a look at the ingredient list:
Potato Flour, Potato Starch, Expeller Pressed Sunflower Oil, Corn Starch, Rice Flour, Tomato Paste, Salt, Potassium Chloride, Spinach Powder, Turmeric.
On one hand, everything looks pretty much understandable. There are no artificial colors or fake flavors. (Potassium chloride is a salt substitute.)
On the other hand, when one thinks of veggie sticks, you would expects real pieces of potato, carrots, and the like. Not a potato flour. Not spinach powder.
So does this processed product stand up to its name?
As snacks go, this is not the worst of the lot. The flavors come from real ingredients such as the tomato paste and the turmeric. But it is still a salty snack with very low nutritional value. It certainly does not live up to the hype machine that is its name.
What to do at the supermarket:
Our recommendation – never make a purchase decision based on information on the front of package. Always look for the full disclosure found in the nutrition label and in the ingredient list.