Kraft, one of the largest food companies in the world, is publicly traded on the New York Stock Exchange. It is worth over $55 Billion. Every year we get to glimpse into the company’s financials, and to hear about plans for continued growth and success. In 2010, Kraft’s revenues were close to $50 Billion, half outside the country.
While the company’s growth strategy includes activity in Europe and Asia, there is plenty that Tony Vernon, President of Kraft Foods North America, thinks can be done in the US. The plans include:
Revitalizing the company’s iconic brands through advertising, innovation and differentiated marketing…increase marketing and sales excellence in grocery and instant consumption channels while delivering significant cost savings. read more…
And, there will be “several exciting new products hitting the market” in 2011, including:
- Trident Vitality and Stride Spark vitamin-fortified gums,
- Oreo Fudge Cremes,
- Philadelphia Cooking Creme,
- MiO liquid water enhancers, “the company’s largest beverage brand introduction in a decade”.
What you need to know:
Dear Kraft, is this the best you can do?
Vitamin fortified gum? Are you kidding? We can just see the advertisements waiting for us – “forget fruit! Get the same flavor, all the vitamins, and keep your breath fresh for hours…”
More Oreos? Aren’t there about 5 millions variations already?
And isn’t Kool-Aid, with its artificial colors driving kids ballistic, bad enough? Now there’s liquid Kool-Aid, with artificial sweeteners to boot. Here’s what’s in it:
water, malic acid, propylene glycol, citric acid, sucralose, acesulfame k, red 40, yellow 5, blue 1, potassium sorbate
Come on Mr. Vernon – Where are the products that are actually good for us? Why not figure out ways to utilize your amazing economies of scale, distribution, and presence to get more real foods and fresh foods to people?