Aunt Jemima is a brand that’s been around for over 100 years. It conjures thoughts of Southern hospitality. It’s comforting to know a brand has been around that long. You can probably trust it..
And thus, many people buy their pancake kit (mix + syrup) from Aunt Jemima.
Here’s why Aunt Jemima thinks you should buy her syrup:
Give your pancakes what they deserve and top them with the classic taste of Aunt Jemima® Original Syrup. Our rich and thick syrup is the perfect way to top your family’s favorite pancakes and waffles.
Classic taste. Rich and thick. Original – sounds like maple syrup, doesn’t it?
What you need to know:
Here is the ingredient list of the “original syrup” (you’ll have to look hard to find maple):
CORN SYRUP, HIGH FRUCTOSE CORN SYRUP, WATER, CELLULOSE GUM, CARAMEL COLOR, SALT, SODIUM BENZOATE AND SORBIC ACID (PRESERVATIVES), ARTIFICIAL AND NATURAL FLAVORS, SODIUM HEXAMETAPHOSPHATE.
Nope, No maple syrup here. Instead, 10 different chemicals combined to reach the same flavor and texture of the truly original pancake syrup. You can bet that they are much cheaper to procure and mix than maple syrup is. Here are a few highlights:
HFCS – jury is out on whether this is what’s causing obesity rates to skyrocket or not. But whether high fructose corn syrup is the culprit or not, one thing is for sure. Its presence is usually the sign of a highly processed product that does not offer any nutritional benefits, and may actually cause harm.
(By the way, Aunt Jemima is owned by Quaker Oats, which is owned by PepsiCo. They probably get a great price on the high fructose corn syrup.)
Sodium benzoate – a preservative to stop molding, but it has its share of problems. Even Coca Cola stopped using it a few years ago.
Sodium hexametaphosphate – a water softener.
Artificial and Natural flavors - do their best to make the syrup taste original.
What to do at the supermarket:
Although maple syrup is more expensive than these fake concoctions, you really shouldn’t consume much. Which means it can last for a long time. So go ahead and splurge…
(If you want to show your support for real maple syrup, you can also join this Facebook group.)