We received this picture from Fooducate community member Tamar. The shopping carts are plastered with an advertisement. We can live with that, its a way for the grocer to make a few extra bucks. And if a snack is advertised, or a soda, so be it. It’s the American way.
Bur what we really, absolutely, can’t stand, is being conned, lied to, or otherwise manipulated into thinking that a sugary kids cereal is a healthy choice to put on the table in the morning.
What you need to know:
Apple Jacks and Froot Loops are the poster children of all that is wrong in the cereal category.
- Both have 3 teaspoons of sugar per serving. Most kids consume more than one serving. That’s quite a sugar rush at 7am.
- The first ingredient in both products is SUGAR!
- Each uses controversial artificial colors such as red #40. In the UK, these are being phased out because they lead to hyperactivity in kids.
- Froot Loops uses partially hydrogenated oils, aka trans-fat. Yes, it is in a small quantity, but the World Health Organization recommends ZERO daily consumption.
- A controversial preservative, BHT. Butylated hydroxytoluene, is an antioxidant preservative that can lengthen the shelf life of a product. There is some controversy around its safety, with reports of hyperactivity and carcinogenic properties.
- All the vitamins and minerals are sprayed onto the product, and not naturally present in the ingredients.
- Oh, in case you were wondering, there’s no fruit all in Froot Loops, and virtually no apple in Apple Jacks
To Kellogg’s credit, over the last 10 years, the sugar count has been reduced from 4 tsp to 3 tsp, but that is still crazy high. The manufacturers have also switched from refined flour to whole grain. But it’s not 100% whole grain.
What to do at the supermarket:
Read the nutrition label and ingredient list, not the ads.
Choose cereals with at least 3 grams of fiber and no more than 6 grams of sugar (1.5 tsp). Make sure there are no artificial colors and no partially hydrogenated oils.