Pepsi, and especially diet Pepsi, want to associate themselves with beautiful, glamorous and skinny people. In a clever product makeover, they are doing to their cans what photoshop does to models to make them look taller and skinnier.
The new Diet Pepsi Skinny Can, available to consumers nationwide in March, will launch with a series of fashion events and celebrations…
“Diet Pepsi has a long history of celebrating women through iconic fashion imagery seen in our infamous and historical campaigns,” said Jill Beraud, Chief Marketing Officer, PepsiCo. ”Our slim, attractive new can is the perfect complement to today’s most stylish looks…” Read more from the Press Release…
Does Pepsi think that a skinny can translates to skinny consumer?
What you need to know:
Diet soft drinks won’t help you lose weight. Get over that.
Think about it logically. If diet drinks really worked, America wouldn’t be tipping the scales with over 200,000,000 of us overweight or obese.
Don’t be fooled by a new attractive package. The thin can contains the same amount of liquid as the fat can. Also the same amount of controversial artificial sweetener and chemicals:
Carbonated Water, Caramel Color, Aspartame, Phosphoric Acid, Potassium Benzoate (Preserves Freshness), Caffeine, Citric Acid, Natural Flavor.
Aspartame is the zero calorie sweetener that tricks our tastebuds. Phosphoric acid leaches calcium from our bones, and potassium benzoate is not recommended for consumption by children in the EU.
Top it all off with a new study that shows an increase in risk for stroke in older people who consume diet soda daily.
What to do at the supermarket:
Skip the beverage aisle all together. Go home and fill a skinny pitcher (glass, not plastic) with tap water.