Health Claims and Other Assorted Jokes

The GAO – Government Accountability Office – (yes, there is such a thing) issued a report late last week, telling the FDA it needs to do a better job protecting consumers from misleading health claims on products.

According to the GAO,

the FDA’s efforts to protect consumers from false or misleading claims are conducted in a complex and challenging legal and regulatory environment…

[The FDA should] request from Congress the authorities needed to access evidence from food companies regarding potentially false or misleading structure/function or other claims on food that would allow the agency to establish whether there is scientific support for the claims.

In 2002, manufacturers sued the FDA for limiting their freedom of speech by disallowing certain dubious health claims. They won. Ever since, consumers have been bombarded with misleading and confusing claims about the wonderful properties of packaged foods, even in places where the scientific evidence is flimsy at best.

Today there are 3 types of health claims allowed on food packages:

  1. Regular health claims – need to be backed up by “significant scientific agreement”.
  2. Qualified health claims – (as a result of the 2002 law suit) require much less rigid science, as long as the claim is qualified with a disclaimer (usually in microscopic print). For example: tomatoes/tomato sauce and prostate cancer: “Very limited and preliminary scientific research suggests that eating one-half to one cup of tomatoes and/or tomato sauce a week may reduce the risk of prostate cancer. FDA concludes that there is little scientific evidence supporting this claim.”
  3. Structure / function claims – not really health claims, but rather stating how something in the food has an effect on some structure in the body, or some function in the body.

Many manufacturers like to use structure / function claims because they don’t require “fine print” notices that can serve as a turnoff. But they rely on poor or limited evidence in many cases, just like the qualified health claims.

Which is why the GAO is recommending the FDA demand more information from manufacturers. Easier said than done. The FDA has no authority to request such evidence from companies. Which means Congress has to legislate. Will representatives, many whom are backed by contributions from the food industry, be willing to provide MORE power to the FDA? probably not.

What to do at the supermarket:

Please ignore health claims on food products. Read ingredient lists and nutrition labels to know what you are really getting.

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  • http://www.foodieformerlyfat.com Foodie, Formerly Fat

    This is great. I absolutely agree with you that one needs to ignore health claims put on food and that ingredient lists are the most important thing to pay attention to.

    But, I have to say that I do, sometimes, get a kick out of it when I see some of the tags they put on things in the store. For example, my grocery store for a while, during the Atkins craze, labeled low-carb foods in the store. A package of chicken breasts would have a huge sticker saying “No carbs!”. Or when they put signs that say “No fat!” by a huge display of apples.

    Learning about food and food contents is just essential to being able to make healthy choices.

  • http://lorieknapponline.com Lorie

    Perhaps you should do a little more research yourselves before slamming a product.
    Here’s a link to some of the latest research available on Morinda citrifolia (noni): http://noniresearch.org/united_states/english/research/new_research.html

    It seems you know very little about TAHITIAN NONI(R) Juice and the company behind it. They do not allow medical-related claims to be made without scientific research that backs up the claims. In the past unsubstantiated claims got them in hot water so now they are very particular about what can and cannot be said about any of their products.

  • http://www.awakenedwellness.com Rachel Assuncao

    My general rule of thumb is that if a product needs to make FOP labelling claims, you probably shouldn’t buy it. The health claims are usually there to back up something that isn’t good (like the gummy candies that are fat free and contain real fruit juice).

    I’ve also been thinking a lot lately about the idea of what it is that research is exploring anyway. It’s not just about what one particular ingredient in a product might do for your health, it’s the overall health impacts of eating the WHOLE FOOD that we need to be exploring.

  • http://www.feedyourheaddiet.com Ken Leebow

    One of my favorites (I use it in all my presentations) is this “healthy” chocolate chip cookie … loaded with Omega-3s – http://bit.ly/diHp8l

    And of course, when products proclaim zero trans fats on the front of the package, be sure to read the ingredients. Frequently, you will identify that, in fact, it has partially hydrogenated oils as one of the ingredients … here’s a sampling: http://bit.ly/ccOz6n

    As always, thanks for the info.

  • sandra

    @Lorie
    I used this product for fatigue from fibromyalgia and it was a big help.Worked better than useless perscriptions,I was taking.