Earlier this month Catalina Marketing released a consumer insight report demonstrating how difficult it is for consumers to shake old habits and to start buying and preparing healthy foods. Some of the interesting stats from the report:
- 4 out of 10 shoppers believe that healthy foods does not taste good. The numbers are worse for fast food aficionados.
- Over 75% of shoppers believe that healthy food is expensive.
- 80% would like to see more coupons for healthy foods. (Unfortunately most coupons are for the most heavily processed products like sugar cereals, soft drinks…)
- Over one third of shoppers said it was hard to shop for healthy meals.
- Over one third said it was hard to prepare a healthy meal. For families with kids the number shot up to 50%.
- 69% of shoppers would like their supermarket to stock freshly prepared, healthy meals.
- 64% of shoppers are interested in programs that recommend healthier options for the products.
- Half of the shoppers felt that the supermarket helps them make healthful choices.
- But only 25% believe supermarket employees are knowledgeable about nutrition.
- Another interesting finding is that for the most part, grocery shopping information is obtained old school style - Just 15% of shoppers visit their supermarket’s website, but 80% read the print circular.
What you need to know:
Manufacturers would like you to think that if you want to eat healthfully you’ll need to pay more. While this is certainly true for many prepared products, if you do your own cooking you can actually save money by resorting to a few simple tactics. For example:
- Buy bulk – single ingredients such as brown rice, beans, whole grains are much cheaper than when packaged in boxes or as part of a “mix”.
- Cut your own veggies – Why pay 3 times as much for a bag of cut leafy greens when you can do the same in 5 minutes?
- Replace soft drinks with tap water, not expensive vitamin waters – A family of four switching to tap water will save $500 a year!
- Instead of buying expensive single serve frozen meals, why not learn to cook your own meal on the weekend and freeze leftovers for the upcoming week?
- Coupons for junk food will cost you more down the road – cheaper not to use them and not to buy the junky foods they lead you to consume.
Yes, you will need to spend more time in the kitchen, but if you employ your kids, you may actually start to enjoy this as a family activity.
What to do at the supermarket:
For more suggestions, check out out Top 10 tips for nutritious shopping, which was written at the beginning of the most recent recession.