We’re in Boston for the 2010 Food and Nutrition Conference and Expo (FNCE), organized by the American Dietetic Association (ADA).
The ADA has just announced a new initiative to get kids eating healthfully – Kids Eat Right. The idea is to get registered dietitians involved in their local communities and schools.
The discussion is much wider than just obesity prevention. For example, you can have a skinny kids with a nutrient deficiency. Between 70-90% of teens are not getting enough calcium in their diet!
The new program has 3 objectives:
- mobilizing RDs to participate in their community/schools
- educating families and children as well as policy makers on high quality nutritional foods.
- supporting the recommendations of the White House Childhood Obesity Task Force.
The website themes include tips for shopping smart, recipes for healthy cooking, and advice to eat family meals together. It’s a bit sparse right now, but is supposed to be updated weekly with additional materials such as new recipes.
Will this newly launched effort succeed?
A lot rests on the goodwill of dietitians in various communities. The ADA is signing up RDs here at the nutrition conference to volunteer.
Another critical factor is getting kids and parents to get onto the website. But the competition is hard, because the junk food brands have lots of cool online games on their websites, and various fun competitions on Facebook and Twitter.
This is certainly a step in the right direction. RDs are a crucial resource that every community should utilize.