Whole Foods Market Pilots Non-GMO Labels

Heard about GMO?

Genetically modified organisms are plants or animals that have had their DNA altered through gene splicing techniques. This enable scientists to insert the DNA from one species into that of another in order to obtain a certain desired effect, for example resistance to pests. From a purely scientific perspective, this is an amazing advancement.

The US is a world “leader” in GMO crops, and most of the soy, corn, beets and canola grown here is genetically modified. This is a relatively new science, and the pros and cons are still being weighed among experts.

The FDA estimates that 3 out of 4 processed foods in a typical US supermarket contain GMO ingredients. But shoppers have no clue which products are GMO and which are not. This is because the agricultural lobbies convinced the government that GMO corn is no different from regular corn in its gastronomic and nutritional qualities and therefore needs no special marking.

Bu the reason is much simpler: If people could choose between a known product without GMOs, or the same exact version but labeled as containing GMOs, most would play it safe and choose no-GMO. Too bad we don’t have a choice. In Europe, where products that are genetically modified must be labeled, this is the case. That’s why there are hardly any GMO foods to be found in the EU.

The Non-GMO project has set at its goal to raise people’s awareness to this matter and created a label (yes, another label…)

Whole Foods Market has partnered with the Non-GMO Project in order to raise consumer awareness of genetically modified organisms (GMOs) in foods, according to Food Navigator:

About 580 natural food stores have said they will take part in Non-GMO Month this month. Nearly 900 products have qualified so far to carry the Non-GMO Project seal, which uses a verification program combining on-site audits, genetic testing of ingredients and a document-based review to confirm that foods do not contain GM ingredients.

The Non-GMO Project was established last year, but this month heralds the arrival of its verification seal on retail products. Whole Foods Market has put forward its entire 365 Every Day Value private label product range for authentication by the scheme and said it expects to announce additional verified products during October. read more…

Will this have any substantial impact on mainstream shoppers? It’s hard to see changes anytime soon. Today your only way of verifying the food you buy is GMO-free, is to buy organic.

Get Fooducated

  • WilliamB

    I suspect that the real reason that producers pushed about GMO/nonGMO labeling is that it’d be too darn expensive to track which is which.

  • http://www.consumethisfirst.com cat

    WilliamB, I agree that it could be difficult and expensive to track. Add to that the difficulty in keeping non-GMO crops isolated from a growing population of GMO crops and this labeling project could be doomed to fail. But I’m going to choose to be optimistic that consumers WANT this labeling and will BUY the non-GMO foods, which will make the challenges more surmountable.

  • http://www.whosmydaddy.wordpress.com Cassie

    What I don’t understand, still, is why is EU so much smarter than us here in the US? They clearly aren’t lacking common sense the way I’ve been following their food regulations in the news.

  • unstuck

    I am 100% for eating organic, eating whole and eating local. But I have yet to see ANY reason why I should avoid GMO foods. I think the term “genetically modified” sounds scary, like a term from science fiction, and people imagine mutant tomatoes with eyes or ears or something, and they put GMO foods in the same boat as all the other horrific junk that is regularly seen in processed foods.

    GMO foods can help farmers in the developing world break from the cycle of pesticide addiction, they can make crops hardier, bigger, sweeter, whatever — all without you having to consume any extra chemicals, like you do with pesticides. No scientific evidence has been presented to make me avoid GMO foods, and labeling GMO foods feeds into the irrational paranoia that somehow just because something has been through a scientific process which they don’t understand, that it must be scary and dangerous. In europe, the regulators caved to the unfounded, uneducated demands of the masses they serve.

    Please. All those other ingredients in your processed foods are much scarier. I’ll take GMO soy beans over evaporated cane juice any day.

  • http://www.awakenedwellness.com Rachel Assuncao

    @unstuck – can you honestly say that you’ve never seen a reason not to eat GMOs? If so, how much research have you done, looking into unbiased sources? How about the lab animals that have experienced things like increased cancer and diabetes rates within 1 generation of introducing a GMO diet (hmm…could there be a parallel in the human population?)? Or the fact that it only takes 3-4 generations in lab animals for nearly all of them to become sterile (as in, the end of being able to reproduce as a species!). The only reason there isn’t evidence about the effects on human beings is because there haven’t been any studies published. Seems no one is willing to be subject to a 100% GMO diet.

    And how can GMO foods ‘help farmers in the developing world break from the cycle of pesticide addiction’? GMOs are designed to be more resistant to pesticides like Round Up so that they can be safely used on the plants while killing all of the surrounding ‘weeds’!

    Plus, there’s the whole issue of ‘generously’ giving these seeds to people in developing nations (or perhaps worse, in areas of devastation like Haiti) so that they have greater, more bountiful crops for 1 season. Then, in most cases, they have to buy more seed the following year because Monsanto et al. have managed to ensure that you can’t save seed from your harvest to plant the following year because it won’t grow! If you happen to end up with a strain with a longer lifespan, you have to pay them a fee to acquire the license to grow them again the following year. That’s not what I’d call social responsibility.

    My personal choice is to buy organic as often as possible – particularly when the ingredients include corn or soy. It’s my best chance to avoid GMOs. I applaud the efforts of the Non-GMO project and look forward to seeing this labeling on more and more products in my local grocery store. And, I would support legislation that required the labelling of GMO ingredients too.

  • http://lifewithnature.com Veronica (lifewithnature)

    I whish that we could clearly and efficiently label and seperate GMO crops for the other ones. However, since it’s required by the law, it will be quite difficult to avoid any cross contamination. I still applaud this initiative since it clearly shows that people wants to have the choice. We should be able to choose what we put in our body.

    Of course, there are many other scary things in processed food already. But compared to GMOs, we can track most of them through the ingredients list, so we still have a way to choose. There are more and more foods that are now possibly genetically modified, and not only in processed foods. Corn, soy, potatoes, zucchinis and papayas are a good example of whole foods that are often genetically modified.

    Unfortunately, our best bet to avoid GMOs is to continue to buy organic. It doesn’t mean that we a re 100% sure that there’s no traces of GMOs, but at least, the regulation does not permit it.

    GMOs are not a good way to reduce pesticide use. The best way to reduce the use of chemicals in our food supply is to choose alternative growing methods.

  • Jason

    Label ingredients as that GMO as such. No label required.

    As a side benefit, it will get more people asking questions about the other questionable ingredients as well.

  • Katy

    @Rachel, if you have some citations for those studies, I would appreciate them. I had a look on Google Scholar and had trouble refining the results enough to find anything useful. I would normally have agreed with @unstuck, but if there are controlled studies showing these problems, I might change my mind.

  • Lisa

    @unstuck

    Hi! THis is to “unstuck” regarding why GMO foods are so scary. Check out Jeffery Smith online by searching his name and GMOs. Basically they alter OUR genes, especially in our digestive tract and some produce pesticides within us. This is NO JOKE. It is a fallacy that they can help others in underdeveloped nations as that was proven false when over 1,000 Indian farmers committed suicide because their GM seeds failed. GM seeds MUST be purchased every year!! You cannot save seeds from a GM plant therefore it is MORE expensive. GM plants also disrupt nature and many more reasons why they are horrible. Lots of research is available. Also, one great book is Eating in the Dark by Kathleen Hart. :)

    Thanks!
    Lisa

  • PC

    Ok, let me try to clear a few things up here.

    “This is a relatively new science, and the pros and cons are still being weighed among experts.”

    Actually, it’s a few decades old, and, of the professional biologists & horticulturists I’ve met (and being a student horticultural science at a state university, I’ve met my share), not one is deputing their benefits. Those who study plants specifically are quite open about the benefits of GMOs. They’re either ignorant or lying (as part of the Great Monsanto Conspiracy no doubt™)? Highly unlikely. I always see that conspiracy card used as an argument, but conspiracies aren’t arguments, they’re excuses. Scientific consensus (of actual scientists, not the occasional vocal crank) is quite supportive of GMOs. Saying that experts question their benefits is like saying that the benefits of vaccination are being deputed…they’re really not, not anymore, not by actual scientists anyway.

    “This is because the agricultural lobbies convinced the government that GMO corn is no different from regular corn in its gastronomic and nutritional qualities and therefore needs no special marking.”

    That’s kinda true. Can anyone provide an objective, observed, difference between the two? Can anyone name me a single compound found in GMO food not found in their non-modified counterparts (besides, of course, thing intentionally there, like the Cry protein in Bt crops)? Can anyone name a genetic reason for GMOs being harmful to human health, or a way genetic engineering alters the chemical pathways within an organism to produce a harmful protein or chemical? Can anyone provide any good, robust, repeated, peer reviewed studies showing harm? No, weak arguments like in Jeffery Smith’s books or cherry picking like the Séralini study don’t count.

    “Bu the reason is much simpler: If people could choose between a known product without GMOs, or the same exact version but labeled as containing GMOs, most would play it safe and choose no-GMO.”

    No, the reason is that there is no moral or rational high ground to force labeling. All it would be doing is scaring people. People who hear all this scaremongering (and there is no other word for it) would see ingredients with GMOs in them and wonder if they’re really safe since them must be warned of their presence. Try selling vegetables with a label that says ‘Grown under radiation.’ See what happens. Even though the radiation in question here would be the form of radiation known as visible light, it would still scare people, and that’s not right. If someone can provide a reasonable amount of evidence that something is dangerous (as is the case with, say, trans-fats) then fine, label them, or better yet, ban them. If not, well, then it’s a matter of preference, not safety (like kosher or halal), and as such, it’s no one’s job to see to it that anyone’s personal lifestyle is catered to. I know someone who would probably like it if products with gelatin in them said if the gelatin came from a pig or a cow, but I don’t see him demanding that all food have mandatory halal/haraam labels.

    “The Non-GMO project has set at its goal to raise people’s awareness to this matter and created a label (yes, another label…)”

    Baloney. If they want to raise awareness, why aren’t they presenting science based arguments? Bt crops have reduced pesticides, and increased the biodiversity of non-target insects. Ht crops have reduced the environmental impacts of agriculture by allowing no-till farming. The virus resistant papaya saved the Hawaiian papaya industry. Why aren’t they mentioning that? No, just FUD. Like most, if not all anti-GMO groups, they’re there to push an ideology, not to inform. They’re just like the anti-vax groups, and just as wrong.

    And before someone inevitably says it, no, I’m not being paid by any company. Just getting that out there, because every time anyone defends GMOs, the first response is always ‘How much are ‘They’ paying you to say that?’ Conspiracies are a convenient way to dismiss things one does not agree with, a denial of evidence to preserve a belief, and like I said already, they’re rarely more than simple excuses at heart.

    I think this is the most interesting subject in the world. Such a shame that there is so much ignorance and misinformation out there about it. If you’re interested in some good science based perspective on this stuff, try reading the site Academics Review, Tomorrow’s Table, or talking to the folks at Biofortified.org.

    • Pamm

      My microbiology teacher told me long ago that a scientific “fact” is one that lasts longer than three years. Science can’t know what it doesn’t know, can’t ask the questions it doesn’t know to ask. Simple logic, and scientific fact (did Galileo investigate GMOs?). You are welcome to be a part of this experiment.

      Yes, transgenics have been around for a number of years. But they haven’t been consumed by large populations that long. Does a cigarette smoker get cancer afte two weeks of smoking? Two years? Or 20? I find it atrocious that the world’s popluation is being required and deceived into participating in a long term experiment simply for biotech’s profits.

      I’m not going to argue safety issues with someone who does not look at the ethical history of the companies involved in this industry and how they routinely altered data in the past. What…all of a sudden, when faced with the hugest potential for profits, they’ve established a moral business base? Yeah, right. I find it most interesting that “scientists” always revert to their superior position of being the harbingers of truth and we, the rest that don’t agree with the claims of industry financed data are somehow ignorant or “luddites.”

      It took decades for the tobacco industry to be held accountable for the research they hid or altered to justify their lack of responsibility for consumer health. The FDA routinely approves drugs that are unsafe by their own scientists’ recommendations, only to pull them off the market years later after countless deaths. We were told abestos was safe for decades. Kids used to ride bikes behind clouds blowing out of malathion trucks. Xrays were used in shoe stores in the 1940s and 50s. Your glorious heroes Monsanto were found to have falsified their research on Agent Orange..data which was used for years to deny Viet Nam vets of health care. Go look at their history behind their glossy ad campaign, one you’ve obviously bought.

      So sorry if we don’t “bow” to your “superior” knowledge and “expertise” in this area. You and your children are more than welcome to eat GM foods with all your biotech fans, large and small.

      Just keep your Liberty Link corn, your Aquabounty salmon, your eggplant, summer squash, infant formula, GE salmon AND your factory farmed animals that eat the transgenic corn away from us. We have a right to not be forced to participate in an experiment. We don’t have to justify what we want. This is supposedly a free market society. Consumers have the right to an educated, identifiable vote with their dollars. If we don’t want to subsidize (give welfare to a multi billion dollar industry) large agribusiness and biotech crops that contaminate the soil and environment (go look at the newest data) and produce GM crops we don’t want to eat we don’t have to. You don’t get to define our rights. We do. It’s a pity the industry doesn’t want to have to operate in a true market. It’s been a really nice ride for them with all the silent governmental support they’ve gotten. I really feel for any industry where there’s no demand for what they have to sell.

      But it is what it is. Every poll taken shows a VAST majority of the population around the planet wants GMOs labeled. I don’t see any petitions running around to include more GMOs. I don’t see much online or international consumer or scientific support for Aquabounty salmon. Many of us don’t want to eat them. We cannot make informed choices if we don’t know what’s in the food.

  • Kristina

    To PC I do not know where you are getting your information but there are a great many studies that have been done if one is willing to look at them. If you will go to Dr. Mercola’s web and type in GMO there is article after article naming and cataloging detailing studies that show the terrible consequences of GMO foods and also the the covered up studies done by the GMO people themselves. In the end people will see what they want to see and I will be interested to see if this comment even makes it on to this blog page.

  • Dpeppa

    I appreciate that this blog creates awareness about GMO’s but it is hard if people are going to blog about it and not take the time to do the research and articulate it in a truthful fashion. I feel it discredits what you are trying to convey if you don’t get your facts straight. 

  • http://geneticallyengineeredfoodnews.com Ella Baker

    Labeling
    gmo focuses on providing useful information to all consumers by indicating
    which ingredient or foods include ingredients that are genetically modified.