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Olive Oil Labeling

Olive oil is growing in popularity in the United States. Sourced from the Mediterranean and part of that famous diet, it has been shown to be a healthy source of fat when compared to fats from animal sources.

It is also more expensive to manufacture compared to canola and soy oils. Like wine, complex flavors abound, depending on the growing region, olive type, and extraction methods. Indeed in some parts of the world, olive oil has a cult like following.

Despite its characteristic greenish tinge and taste, many people are conned into buying adulterated products – olive oil mixed with canola or soy. And even when buying 100% olive oil, the price variations and various claims on the bottles are very confusing to the average consumer.

Marketers want you to buy their olive oil and therefore you’ll see – pure, extra filtered, cold pressed, natural, extra virgin, and the likes. To make things easier for us, starting in October, the USDA will require importers to abide by strict labeling guidelines [PDF]

The highest quality oils are marked Extra Virgin Olive Oil [EVOO] and their acidity must be less than 0.8%.  Use this oil for salad dressings. For heated dishes, you can settle for Virgin Olive Oil, with up to 2% acidity.

The virgin designation means that the olives were cold pressed, and no chemicals were used to extract the oil.

Cold pressing means that no heating was involved in the oil extraction, and more of the original flavor and nutrients are available.

Despite this, from a nutrition perspective, as long as they are 100% olive oil, there is not much difference among the different brands and markings.

Note that in some recipes it is better to use other oils because the dominant flavor of olive oil may overtake the dish. In any case remember that any source of fat, whether olive oil or lard, carries a high calorie tag – a tablespoon contains over 100 calories.

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  • bill

    Lame. This is nothing more than the US(mostly California) olive growers bitching. Virgin OO comes from the first pressing. There is no second pressing and any other extraction of oil comes through a chemical process. What’s so hard to understand about that?

  • Ron Sanders

    Greetings from California. California extra virgin olive oil is among the finest in the world. No need to worry about its authenticity. Just check to see that it is certified by the California Olive Oil Council (see http://www.cooc.com/about_certification.html ).

    Hopefully, the new USDA rules will impede the importation of substandard olive oil and bogus oils labeled as olive oil. The rule applies to all olive oil, foreign and domestic.

    Extra virgin olive oil is the highest quality designation for olive oil, but the standard leaves a lot of room for lesser quality even within the designation. If you are really looking for the best, check with the producer to determine the acidity (it should be less than 0.2%).

    As to cooking with olive oil, extra virgin is still the best choice of ALL oils. For the low-down read the article at http://www.teatronaturale.com/article/1769.html. EVOO ranges from robust to medium to delicate intensity. If you want an oil that is softer with less intensity, pick a medium or delicate EVOO.

    If you are looking for an EVOO with high anti-oxidant content (associated with high polyphenol content) and loaded with flavor, pick a “robust” EVOO. It’s picked early when the polyphenols are at the highest.

    Simply put, there’s an extra virgin olive oil for all your oil needs. It may seem expensive, but it is the best.

  • http://www.myliferunsonfood.com Sanura

    http://www.crushandpress.com is a great website offering additional information about olive oil.

  • http://www.sholiveoil.com Peggy OKelly

    There is a big difference in the quality of extra virgin olive oils. The characteristics are varietal dependent as well as time of harvest. Our best advice, as with all food, is to know your producer…there is little enforcement of regulation in the marketplace and unfortunately, too much deception.