The past 2 years have seen a decline in the beverage category, 3.1% in 2009 and 2.1% in 2008, according to Beverage Marketing Corp. The worst hit products are “value-added waters”, or what we like to call “sugar-water with vitamins”. For example, Coca Cola’s Vitamin Water took a 13% hit. The sales of classic soda pop were declining for the 5th straight year in a row.
So are people drinking less? Obviously not. But good chances are that many recession-hit consumers have discovered the low cost alternative right in their kitchen- tap water. The question that remains – will the uptick in the economy this year mean a return to eco-devastating, belly fattening liquid candies?
Let’s hope not.
What to do at the supermarket:
Kick the soft drink habit. Kick the any-purchased-drink habit. Don’t start a new habit for your babies and toddlers. Simply skip the beverage aisles at the supermarket.
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