Earlier this week, at a press event in Yankee Stadium, PepsiCo announced its new strategy for the Gatorade brand. The beverage that sparked the energy drink market over 30 years ago has been sagging a bit in sales as of late.
So what are the changes?
- Instead of Gatorade, we’re going to be seeing much more of the single letter “G”, to appeal to 13- to 17-year-old athletes
- Choosing your drink is going to be more complicated now – there’s a pre workout “G Prime”, during “G Perform”, and after “G Recover”
- No more High Fructose Corn Syrup, it’s back to sugar.
What you need to know:
Folks, it’s all smoke and mirrors. At the end of the day the company is still selling water, sugar and flavorings. The added vitamins are better when obtained from real food.
Here are the suggested changes we propose:
- Instead of Gatorade, switch to W (that’s water if you don’t know)
- It’s very simple to choose your pre/during/post workout drink – water, water, and water.
- No sugar, no HFCS, no artificial sweeteners, no worries.
You’re wondering about the electrolytes? Unless you’re running a marathon or playing pro ball, a banana before your workout will tide you over just fine.
What to do at the supermarket:
Say no to fancy packaging and professional sports figures telling you what you should drink. Water is the #1 drink for everyday champions like us.
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