A recent survey by Foodminds, a PR firm working with food companies, provides some interesting stats on the triangular relationship consumer-brand-regulator. Americans clearly welcome increased government involvement in food and nutrition issues, particularly when it comes to labeling. Among the interesting findings:
93% of shoppers ranked the Nutrition Facts panel as a very or somewhat useful tool, followed by front-of-pack information (low fat, high in fiber, etc.) at 88%.
86% of consumers are interested in the government implementing objective front-of-pack labeling. This includes information about calories and beneficial nutrients.
58% support government bans of junk food advertising to kids.65% of shoppers reject proposed taxes on junk food and beverages.
64% said if their favorite food had a warning label on it, they would either eat less or stop buying the product entirely.
Wow. That last stat is amazing – almost two thirds of Americans would cut down on their FAVORITE food? And all it needs is a warning label? Seems like wishful thinking, although some will say that severe warnings on Cigarette packs have reduced smoking.
What to do at the supermarket:
You don’t nee warnings on products to know what to stay away from. A quick glance at the ingredient list can tell a lot – the longer it is, the more processed the product and the less nutritiously worthwhile it is. A look at the nutrition facts panel gives you the whole picture. A product may be low-fat but very high in sugar. Now that won’t help you very much will it?
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