The Taco Bell Drive-Thru Diet…Is it April Fools Day Already?

This has got to be either a joke or a bad dream. Taco Bell is running a campaign called the Drive Thru Diet with a pretty gal named Christine who claims to have lost 54 pounds of weight by eating the lower calorie options at Taco Bell. Photos and videos of before and after leave the viewer scratching her head – did she really lose all that weight while munching on tacos?

What you need to know:

Eating at fast food establishments is detrimental to your weight. Period.

Even if they shave off a few calories, the products at Taco Bell and others are still made from the cheapest ingredients that fast food chains can procure. That means lots of oil, salt, and sugar on top of additives, preservatives, and artificial flavorings.

On its site, Taco Bell admits that the results of sweet Christine are not typical. And that the lower calorie foods are NOT LOW CALORIE food:

For a healthier lifestyle, pay attention to total calorie and fat intake and regular exercise. Fresco can help with calorie reductions of 20 to 100 per item compared to corresponding products on our regular menu. Not a low calorie food.

So you eat crappy food, save only 20-100 calories per item and you’re gonna lose weight?

That’s a taco-ful of baloney.

Seems like YUM Brands, the owner of Taco Bell and Burger King, seeing its sales plummet this year, decided to copy a page from Subway’s playbook.

What to do:

If you are serious about weight loss, invest in a few meetings with a registered dietitian and together build a practical work plan that you can live with for a lifetime.

Cutting visits to fast food chains down to zero or thereabouts, along with switching from soft drinks to tap water, you will see changes rather soon.

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  • Dr. Susan Rubin

    Mike Huckabee, former governor of Arkansas and Fox New commentator is famous for saying ” if it comes through a window, it isn’t food!”

  • Shelly

    LOL!!!! That’s way to funny – eat Taco Bell and you too can lose weight. But seriously,I hope this campaign loses all momentum and just disappears.

  • Snack-Girl

    I almost wish the press would stop covering it so they wouldn’t get so much free advertising for this really misleading advertising. TB is the worst.

  • Ken Leebow

    It would probably be a good idea to watch these spoofs from The Onion and Saturday Night Live — about the above and the American food system. Yes, there’s a lot of truth in humor.


  • shutdown

    I thought The Onion started making commercials when I saw this ad today. The weight loss likely comes from the explosive diarrhea one experiences after eating this junk late at night/early AM.

  • Ribs

    This ad is just targeted at all the New Years resolutioners who won’t have the patience or discipline to exercise or convert to healthy living. Sadly, many people will ignore the fact that she ate less, and focus on the fact that she at Taco Bell and lost weight.

  • Gregg Hersholt

    I host a morning news show in Seattle and we’re interested in doing a segment (live or recorded) examining the claims in the Taco Bell diet ads. Are you willing to do that? I will be at the radio station until 11am (Pacific time) today, or you could reach a live body at (206) 726-6397 and someone might be able to record a short interview

  • RT

    Somebody from BNET recently said this:

    “Back in the real world, where most of us can’t seem to help ourselves from eating junk food, it might not be such a bad thing to have lower-calorie options. Not ideal, but better than the alternatives.” (source:

    Saying that fast food producers are making the best of a bad situation might be the ONLY favorable way to spin this, right?