Nestlé “Juicy Juice” Slammed By FDA for Misleading Consumers [Inside the Label]

Earlier this Month, the FDA sent a Warning Letter to Nestle USA regarding three Juicy Juice products: Juicy Juice Brain Development Fruit Juice Beverage (Apple), Juicy Juice All-Natural 100% Juice Orange Tangerine, and Juicy Juice All-Natural 100% Juice Grape. Here’s why:

1. “No Sugar Added”. This statement appears on all 3 products, but is not allowed if the product is targeted at children under 2 years old. The Juicy Juice website additionally states “Naturally Lower in Sugar”, again, unallowed for products intended for children under 2 years old.

2. 100% What? Take a quick look at the product name: Juicy Juice All-Natural 100% Juice Orange Tangerine. Reads as if it is made solely from Oranges and Tangerines. WRONG! It is 100% juice but in fact, most of the juice is from apples. In finer print, once can read “Flavored juice blend from concentrate with other natural flavors & added ingredients“.  Tricky! According to the FDA,

The manner in which the latter statement is presented makes it less conspicuous and prominent than the other label statements and vignettes and therefore less likely to be read or understood by consumers at the time of purchase.

Nestlé confirmed the company had received the letter on the Juicy Juice products. “We are intending to fully cooperate with the FDA in bringing this matter to a conclusion,” a spokesperson said.

What you need to know:

In every regulated industry there’s a cat and mouse game between companies and regulators. No different is the food industry and its main regulator, the Food and Drug Administration. Companies are so eager to create a competitive advantage through marketing, that they stretch the truth, often times falling down a slippery slope to misleading claims.

Nestlé is no better than the rest. We wrote about Juicy Juice in the past. Its marketing tactics are such a pile of BS.

What’s with “Brain Development” you ask? Although DHA (an omega 3 fatty acid) may help with brain development, the evidence is still very shaky, and the downside of such a sugary drink far outweigh the brain benefits.

A half a cup serving (for toddlers) contains TWO AND A HALF TEASPOONS OF SUGAR! This is not a product that should be served regularly to children or toddlers.

What to do at the supermarket:

It appears that now we can’t even trust the NAME of a product to be accurate anymore. The best suggestion when shopping is to keep your eyes focused just on the ingredient list and nutrition facts panel. Regarding juice for children, and especially babies and toddlers – save yourself some money and a future of cavities and fighting with your kids – Serve only water from the day they start drinking.

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  • Kathy

    If you just read the ingredients you would know that it is mostly either apple or grape juice. Just read the label, it is not misleading at all. Grow up!

  • Maria Burrows

    “Juicy Juice” you mean any kind of Fruit Juice?
     

  • http://www.facebook.com/profile.php?id=1186505050 Kathy Nottingham Arenz

    It is misleading when you consider that it is one of the few juices that are allowable on wic and most people on wic are not educated at all.

    • Rachael Butz

      Well, what a completely condescending thing to say. You have any numbers to back up the claim that women on WIC are largely uneducated or are you just being a jerk because you think you’re better than us?

  • Rachael Butz

    If you read the ingredients label on Juicy Juice, it clearly states that it’s juice concentrate, water, and added vitamin C. How is that misleading? It’s 100% juice, but you failed to read the whole label, so that makes it Nestle’s fault because you didn’t get what you personally expected when you didn’t read the label? Seem rather silly, doesn’t it?

    And how is this any different than giving your child fruit, which contains the exact same amount of sugar whether you squeeze the juice out of it or give to the child whole?