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Same Product. Different Country. Better Ingredients.

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An online petition is circulating on the web, asking Kraft to remove unsafe ingredients from its foods sold in the US. The petition, by MomsRising.org claims that Kraft has voluntarily removed artificial colorings and sweeteners from products in the UK, EU, and Australia. The move by Kraft was mostly due to pressure from consumer groups and government, yet here in the US, Kraft continues to sell the products with the undesired chemicals.

What you need to know:

Global conglomerates have to adapt their products to local tastes, agricultural production, and regulation. Mexican Coca Cola is a simple example, it’s manufactured with sugar, not high fructose corn syrup as in the states.

When it comes to artificial colorings, Europe is ahead of the curve compared to the US. It’s no surprise then, to see that Kraft has figured out a way to remove the fluorescent-like Yellow #5 and Yellow #6 from its Mac and Cheese products.

Unfortunately, the same cannot be said for the exact same product sold here in the US.

Are you familiar with other examples you may have noticed in your travels? Please share in the comments below.

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  • http://sageofdiscovery.com Rachel

    The Breyers ice cream (and possibly other brands of ice cream?) in Canada has less fat than it does in the U.S. — the same product, you can check out the vanilla for a good comparison. The cause is probably related to the definition of ice cream in the U.S. For a company to market “ice cream,” the product must contain 10% milk fat. Ice cream that contains less fat must be called something different (usually light ice cream, or frozen dessert), making it potentially less desirable to consumers.