Yesterday we wrote about the preposterous health claims on food and supplement packaging. Apparently they are still insufficient for some manufacturers. They are now suing the FDA to get more lenience in publishing marketing drivel in the guise of scientific recommendations.
We’re happy to learn that in other parts of the world, there is a more consumer friendly approach. Here is what’s happening in Europe:
The European Food Safety Authority (EFSA) is conducting a scientific review of 4,000 health claims made by food producers, including cereal manufacturers. Most of the 60-plus rulings published so far for foods, including pro-biotic drinks and yoghurts, have been dismissive of industry health claims.
The European Commission is also developing a scheme to restrict food manufacturers promoting products on the basis of one or two healthy ingredients if they also contain “high” levels of sugar, saturated fat or salt.
Read more… (UK Times Online)
This means that most cereals will have to remove their misleading health claims, and start concentrating on reducing the vast amounts of sugar present in the most popular breakfast of the Western World.
The FDA would do well to learn from EFSA and UK’s Food Standards Agency (FSA) that, in this case, have placed consumer interest ahead of that of manufacturers.
Top o’ the morning to you all.
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