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Meijer Supermarket Chain Launches “Meijer Naturals” Product Line

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Starting this Sunday, Meijer is offering health conscious consumers a new line of store brand products called “Meijer Naturals”.

In a press release, Meijer detailed its gameplan:

[Meijer Naturals] was created to provide a healthy and tasty alternative for customers who seek wholesome foods that are minimally processed and contain nothing artificial.

“Meijer Naturals is a natural fit for us, and a great fit for those who lead a smart and active lifestyle where healthy living and eating are paramount,” said Ralph Fischer, group vice president-foods at Meijer.  “This is an exciting brand that we feel today’s shopper will embrace given that it’s delicious, wholesome and a great value.”

Read the entire press release [Reuters]…

There will be 75 products in the lineup, from snacks and sauces to desserts and beverages, priced 10-15% lower than comparable national brands.

According to Meijer, the products will NOT contain:
- Genetically Modified Organisms (GMO)
- high fructose corn syrup (HFCS)
- artificial sweeteners
- added hydrogenated oils or trans fats
- artificial food colorings or flavorings
- artificial preservatives

What you need to know:

Meijer is a regional chain with 185 stores in Michigan, Ohio, Indiana, Illinois, and Kentucky.

Two years ago the retailer launched an organic line, and this is dubbed the sister line. At a time where organic may be too expensive, this seems like a smart marketing move by Meijer.

Since there is no definition for what “Natural” means (at least not by the FDA), Meijer took the liberty of defining it themselves.

Keep in mind that natural does not necessarily means healthy. Potato chips are all natural. Sugar, butter, and salt are all natural, but best consumed sparingly. Cyanide is also natural…you get the drift.

What to do at the supermarket:

As always, don’t trust health claims on boxes and don’t get blinded by shiny packages. Take a look at the ingredient list and nutrition panel before deciding if a product is truly healthy for you or not.

If any of our loyal readers in the Michigan area can get their hands on some new products and email us pictures including the nutrition panel, we’ll be happy to help you analyze the data and see just how healthy the natural line really is.

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  • http://meijernaturals elaine kabat

    i am looking for meijer naturals clucose support capsules in my area i tried them and liked the results. i live in the warren ohio area 44491 thank you

  • anaaki

    I tried the Meijer Natural chocolate chip cookies and triple chocolate chip cookies. Both tasted fine. Not soft or overly sweet. A little crunchier, but taste like home baked cookies that are maybe a bit overcooked? I like them a lot though and would rather eat those.

    Also tried the Meijer Natural chocolate chip cookie baking mix, and brownie baking mix. I overcooked the brownies so I can’t give a real opinion on that, the cookies were just fine. Just a different consistency is all.

    Also have had the ketchup, very good, tastes like regular ketchup :)

    Overall, I really like this new line and have been sticking with it. It’s not super cheap, but it’s affordable and comparable to brand name junk food that’s a lot worse for you.

    I am a huge label checker, and am satisfied with what I see on the nutrition panel. I had been looking for a snack/sweet that I could enjoy without all the junk and high calories and fat. Meijer natural sweets are great, but as always, in moderation :)

  • Doug Tanabe

    I discovered Meijer Naturals while living in Kentucky. I recently moved to California where there are no Meijer stores. It would be nice if the products could be ordered on line, especially the hot chocoate.

  • Donna Lombreglia

    Thank you Meijer! I will be purchasing all the Meijer natural products.
    Ethical and Smart to see what consumers want and offer it first!!!!!!!!!

  • Andrea

    I absolutly love the naturals line i don’t bother shopping at other stores.i have small children and organic we can’t always afford so i love the idea that i can provide to them a better option with more purer ingredients than the name brands and alot of times at less cost.

  • http://www.facebook.com/Kditty2 Kimberly Ditty

    Why do the tomato products no longer state non gmo? Says here no gmo and most products say so except tomato products!!

  • Lisa Lep

    I just came from Meijer. The CANNED tomato products do not say no GMOs like the other Meijer Naturals products. One jar of salsa is labeled No GMOs and the other one is not. The one that is not labeled No GMOs is stamped best used by Feb, 2015. The one that is not labeled No GMOs is stamped best used by May, 2015. The Meijer Naturals spagetti sauce in jars DOES say No GMOs.

    I also had seen a definition from Meijer in the past saying that Meijer Naturals AND Meijer Organics were both No GMO lines of foods. I cannot find that anywhere now. I asked the store manager at my local store to investigate this for me. She is supposed to call me with the information.

    I am new at the No GMO buying. It’s a whole new world. I hope Meijer expands their line of Naturals products and clarifies that they’re all No GMO, because I’m not sure what my family is going to eat until my garden is ready for harvest!

    Good luck, all!

    ~Lisa :)