In a press release, Meijer detailed its gameplan:
[Meijer Naturals] was created to provide a healthy and tasty alternative for customers who seek wholesome foods that are minimally processed and contain nothing artificial.
“Meijer Naturals is a natural fit for us, and a great fit for those who lead a smart and active lifestyle where healthy living and eating are paramount,” said Ralph Fischer, group vice president-foods at Meijer. “This is an exciting brand that we feel today’s shopper will embrace given that it’s delicious, wholesome and a great value.”
There will be 75 products in the lineup, from snacks and sauces to desserts and beverages, priced 10-15% lower than comparable national brands.
According to Meijer, the products will NOT contain:
- Genetically Modified Organisms (GMO)
- high fructose corn syrup (HFCS)
- artificial sweeteners
- added hydrogenated oils or trans fats
- artificial food colorings or flavorings
- artificial preservatives
What you need to know:
Meijer is a regional chain with 185 stores in Michigan, Ohio, Indiana, Illinois, and Kentucky.
Two years ago the retailer launched an organic line, and this is dubbed the sister line. At a time where organic may be too expensive, this seems like a smart marketing move by Meijer.
Since there is no definition for what “Natural” means (at least not by the FDA), Meijer took the liberty of defining it themselves.
Keep in mind that natural does not necessarily means healthy. Potato chips are all natural. Sugar, butter, and salt are all natural, but best consumed sparingly. Cyanide is also natural…you get the drift.
What to do at the supermarket:
As always, don’t trust health claims on boxes and don’t get blinded by shiny packages. Take a look at the ingredient list and nutrition panel before deciding if a product is truly healthy for you or not.
If any of our loyal readers in the Michigan area can get their hands on some new products and email us pictures including the nutrition panel, we’ll be happy to help you analyze the data and see just how healthy the natural line really is.
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