Häagen Daazs ice cream is probably one of man’s best inventions, a true elixir. Undoubtedly the recipe was handed down from the heavens to help us mortals live a better life. It’s ice cream at it’s best, ambrosia for $7 a pint.
And it’s fattening, much to our dismay.
A pint will set you back 1200 calories, 100% of your daily fat allowance and 200% of your daily saturated fat allotment. True, the serving size is a quarter of a pint, with 4 half-cup servings per container, but show us someone who knows when to stop…
Ice cream is a fun treat if you eat healthy and indulge every once in a while. At least it’s money well spent compared to other “snacks” that don’t match up in flavor.
Now if they could only make their ice cream a bit healthier…
All-natural ice cream crafted with only five ingredients for incredibly pure, balanced flavor… and surprisingly less fat!
Curious to know what’s new, we checked out the ingredient list of Häagen Dazs Five Vanilla Bean flavor to see what has changed from the classic formulation. We expected to find a drastic reduction in superfluous ingredients (including evil preservatives and whatnot). Here is what we discovered:
New formula: SKIM MILK, CREAM, SUGAR, EGG YOLKS, VANILLA (VANILLA BEAN FLAKES, VANILLA EXTRACT).
Classic formula: CREAM, SKIM MILK, SUGAR, EGG YOLKS, NATURAL FLAVOR, GROUND VANILLA BEANS.
Guess what – the classic formula has exactly six ingredients. And despite the “FIVE” logo, the new formula also has six! (Vanilla bean flakes and vanilla extract count as two separate ingredients by our book, not one).
We continued to check the nutrition information. serving size is half a cup in both formulas.
Classic formula: 290 calories, 18g (27%) fat, 11g saturated fat (54%), 0.5g trans fat
We see here that more skim milk is used in the new formula than cream, and the result is less fat and less calories. The big questions is how much of a difference in taste does this reduction in fat cause? And is the 25% saving in calories worth it?
What you need to know:
This Five campaign is a nice marketing move by Häagen Dazs, but will not likely help you with your diet. As usual, don’t let marketing tricks fool you to believe that products are beter for you.
The market pressure is so high, that food companies can’t rely on selling a solid good product anymore, they need to constantly innovate and keep consumers interested in buying more and more of their new products. Trying out all sort of weird flavors (Hello Ben and Jerry’s) is one way. Line extensions are another, hence HD’s Five. It’s not really about our health.
What to do at the supermarket:
Five Shmive, our favorite flavor is Dulce De Leche, and nobody is going to stop us. We promise to limit ourselves to the manufacturer suggested half cup serving size…
What do you think about the taste of a new Five product compared to the classic formulation? Let us know in the comments below..
Help us test our new food comparison tool: alpha.fooducate.com