Here’s an idea to help save lives…
Why not use use consumers’ supermarket loyalty card data in order to inform them about any recalled peanut butter products they may have purchased in the past 2 years?
From CSPI, The Center for Science in the Public Interest, a non-profit consumer advocacy group:
“Many retail chains have within their power the ability to protect consumers,” said Sarah Klein, a lawyer with the Center for Science in the Public Interest. “They are routinely collecting customer information and using it for marketing purposes. We’d like to see it used for public health.”
“It’s not enough just to take the tainted products off the supermarket shelf,” Klein said. “Wherever possible, supermarkets should reach out to their customers and help get contaminated food products out of their homes.”
Kudos to Costco, Wegmans, and Price Chopper who are actively notifying their customers about all recalled products they bought in stores.
What you need to know:
Have you ever wondered why almost all supermarket chain employ some sort of Discount Card / Membership Card?
If you think the reason is to provide you with cheaper prices on select items, think again.
These membership schemes are a great way for supermarkets to learn about your shopping habits. By knowing how much and when you buy certain items, a chain can offer you “special deals”. Some also attempt to lock you in to shopping only at one chain by amassing points for future discounts.
In reality, these membership cards are more like “no-penalty” cards, because if you choose not use them you will have to overpay for many grocery items, sometimes twice as much as the “member” price.
Unfortunately, supermarket chains, such as Safeway, do not share this data with you, their loyal shopper. Wouldn’t it be great to access online a list of all the stuff you’ve bought over the past year, compare price changes, analyze how much junk food you’ve actually bought, and prepare an improved shopping plan?
The supermarket chains also aggregate the data from all their shoppers and sell it, for example back to manufacturers, who analyze trends and innovate the products of tomorrow.
What to do at the supermarket:
Ask you local supermarket manager for access to information that should be yours to access in any case.
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