Coke Sued Over Vitamin Water

vitamins + water + sugar + hype = soda – bubbles

A consumer advocacy group has filed a class action lawsuit against the Coca-Cola Company for:

deceptive and unsubstantiated claims on its Vitamin Water line of beverages. Coke markets Vitamin Water as a healthful alternative to soda by labeling its several flavors with such health buzz words as “defense,” “rescue,” “energy,” and “endurance.” The company makes a wide range of dramatic claims, including that its drinks variously reduce the risk of chronic disease, reduce the risk of eye disease, promote healthy joints, and support optimal immune function.

The Center for Science in the Public Interest (CSPI) further points out:

1. Sugar, suagr. The 33 grams of sugar in each 20 oz bottle of Vitamin Water cause more damage by promoting obesity, rather than good through their vitamin content.
2. Where’s the fruit? Although the different bottles have fruity names such as “endurance peach mango”, they actually contain less than 1% fruit juice.
3. False claims. The health statements on Vitamin Water labels are fraudulent and not in line with structure/function claims allowed by the FDA.

Read the entire press release...

What you need to know:

Beverage manufacturers know that their consumers are shifting away from soda pop and looking for healthy alternatives.  Selling expensive water can still generate healthy profits, they’ve learned. Especially if you add some nutrition. Vitamins are naturally bitter, and the 6 teaspoonfuls of sugar in each bottle help to mask the awful flavor. But all those empty calories, along with unsubstantiated health claims, create an artificial health halo.

This just goes to teach consumers, once again, not to trust a product’s health claims. Rather, be vigilant and check the product’s full nutrition label.

What to do at the supermarket:

CSPI executive director Michael F. Jacobson sums it up nicely, “My advice to consumers is to get your vitamins from real food.” To which we add, get your water from the tap, or buy bottles with nothing but H20. just don’t forget to recycle all those plastic bottles.

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  • pnw fitness

    This is great.

    American’s drinking half a dozen of these a day and wonder why they can’t lose weight? Not really their fault. They’re told this crap is good for them all day long.

  • Troy

    Gosh, IDIOTS!

    The labels on Vitamin Water complete silliness meant to make you laugh at the bus-stop or checkout line.

    Anybody taking them seriously should avoid eye-contact when a child says, “Look, mommy, it’s John Ashcroft!”

  • lola

    i think, although media is responsible for the messages we see… it is up to the consumer to take responsibility for what they know, especially when it comes to health. it is up to us to spend time learning about our bodies and what “fuels” us. consumers need to develop health & media literacy skills to be able to make decisions for themselves amidst all the messages we are bombarded with.

    who made the media or journalists experts on nutrition or health anyway? we are all different and require different doses of food and fitness.