Campbell’s: Healthier Soups and Snacks for Schools

We recently wrote about the soup war raging between Campbell’s and Progresso. Could the following be another battle for consumer mindshare?

Campbell Soup Company has reformulated its product line specifically for schools, lowering salt and fat content to meet the nutrition standards of an alliance set up to fight childhood obesity. Campbell Soup Company announced this week that their Foodservice division will provide healthier reformulated soups and snacks to schools. Some soups got cheaper too. Here’s a rundown of the healthier products:

* lower-sodium Campbell’s Chicken & Stars soup
* lower-sodium versions of Campbell’s Vegetarian Vegetable Alphabet
* Campbell’s Mega Noodle soup
* four varieties of Campbell’s Healthy Request soups
* Goldfish Snack Crackers in Cheddar, Parmesan and Whole Grain Cheddar
* Flavor Blasted Goldfish Snack Crackers in Kickin’ Ranch and Hot and Spicy Cheddar
* Giant Goldfish Grahams in Chocolate and Cinnamon
* Goldfish Physedibles(R) Animal Crackers in Strawberry, Lemon and Vanilla

According to Campbell’s, The reformulation meets nutrition standards of the Alliance for a Healthier Generation – a partnership of the American Heart Association and The William J Clinton Foundation (President Clinton) – which is fighting childhood obesity. The soups have less than 480mg of sodium per serving (at the supermarket sodium levels can be twice as high). And of course, no MSG.

What to do at the supermarket:

Unfortunately these 50oz supersize soup packs are only sold to schools and organizations. Hopefully Campbell’s will expand their health drive to adults as well. At the supermarket, do look for low sodium alternatives when visiting the soup aisle. And if you can, try to make your own soup at home, where you control how much salt goes in.

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