Shocking? – Breakfast Cereals more than half sugar by weight!

A box of Cheerios breakfast cereal.

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For many parents, branded breakfast cereals are a repast into their own childhood memories of sweet Saturday mornings, and they are happy to see their kids munching healthily away at cereal with milk. Sadly though, these cereals tend to be high in sugar, and low in fiber. Consumer Reports has released a comparative study of children’s cereals, aimed at helping parents make better choices. Some of the study’s highlights:

A serving of 11 popular cereals, including Kellogg’s Honey Smacks, carries as much sugar as a glazed donut.

Post Golden Crisp made by Kraft Foods Inc and Kellogg’s Honey Smacks are more than 50 percent sugar by weight; nine brands are at least 40 percent sugar.

Top score goes to Cheerios with 3 grams of fiber per serving and just 1 gram of sugar, Kix and Honey Nut Cheerios, all made by General Mills, and Life, made by Pepsico Inc’s Quaker Oats unit.

What you need to know:

Every 5 grams of sugar translates into one teaspoon. So when you see a label stating 12g of sugar per serving, you are getting almost two and a half teaspoons of sugar in there. If the serving size is 27 grams, 44% of your cereal (12g/27g) is sugar. sweet…

What to do at the supermarket:

Look at the cereal ingredient list, and avoid products with sugar or sugar synonyms as one of the top ingredients in the list. Look at the nutrition label and choose cereals that have less than 6g of sugar per serving and are high in fiber and low in sodium. If you have children that just must have their favorite brand, buy a similar non-sweetened cereal and mix.

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