How Do You Like Your Veggies – Raw, Medium, or Well-Done?
Vegetables are very versatile, and can be prepared in endless ways. Here are some interesting findings on consumer preferences, from a recent poll by SupermarketGuru.com:
- 86% of consumers indicated that they are attempting to add more veggies to their diet.
- 64% prefer the produce section, 32% the frozen foods section, and a smaller number prefer canned.
- Time permitting, 33% prefer to steam their veggies, 22% bake and roast, 16% microwave.
- When pressed for time, 32% steam, 26% microwave, and 16% sauté.
Steaming is perceived as the the healthiest preparation method because it retains the most nutrients after raw consumption.When you cook your vegetables in water, many of the nutrients leach into the liquid. That’s why soup is so good for you! But steaming doesn’t allow the nutrients to escape from the vegetable.
If steamed vegetable are too bland for you, don’t worry. If you are thinking about incorporating more vegetables into meals, worry less about the healthiest preparation method, and figure out the tastiest and most convenient use case for you. True, sauteing requires a bit of oil (ie calories), but it can provide a very quick fix, and let’s face it, the fat (and sugar from slight caramelization) make stir-fry veggies a very tasty treat.
What to do at the supermarket:
If you can choose in-season vegetables that were picked close to their prime and didn’t sit in a truck – you’re in for a treat.
But if not, frozen veggies may be a better option than wilted produce, not just financially, but nutritionally as well. Flash freezing techniques allow most frozen vegetables to retain close to 100% of their nutrients. They’re probably doing better than something “fresh” that has been trucked around and stored in refrigeration for 3 weeks.
Canned vegetables are also an option as long as they are not pumped with sodium or other preservatives. Check the label.
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Healthify your supermarket choices.