Should we be adding nutrition to New York’s list of leadership roles in addition to finance, tourism, and entertainment?

After paving the path with calorie labeling in fast food restaurants, banning trans-fat, shocking us with anti-soda pop ads, and then suggesting a tax on sugary drinks, the city’s department of health circa January 2010 is all about salt reduction.

In a press release yesterday, the health department announced a plan for voluntary reduction of salt from packaged foods and in restaurants of 25% over the next 5 years. The National Salt Reduction Initiative, is a New York City-led partnership of cities, states and national health organizations, that plans to work with the industry to achieve this goal. Precedents exist on national levels, most notably in Finland, which nearly halved sodium consumption over several decades starting in the 1970′s.

What you need to know:

A bit of salt is good, both for our body and our food enjoyment. The problem for many Americans is that the bit-of-salt has become too-much-salt, almost twice as much as we need to consume. And the excess is not doing us any good:

• Diets high in salt increase blood pressure, a leading risk factor for heart attacks and stroke.
• These conditions cause 23,000 deaths in New York City alone each year – more than 800,000 nationwide – and cost Americans billions in healthcare expenses
• Most Americans eat almost twice the recommended limit of salt each day.
• Even people with normal blood pressure benefit from lowering their salt intake.

Over 70% of the salt we consume comes from processed foods, whose manufacturers have been under a certain pressure to reduce their salt content for several years. Their big problem is who’ll jump into the cold water first. You see, our collective taste buds are currently wired to extra-salty. If one manufacturer decides to dramatically decrease the salt value in its foods while the others don’t , it stands a chance of falling out of f(l)avor with consumers and losing market share.

That’s why a coordinated effort where all manufacturers are required to reduce sodium gradually over time may be a good idea.

Incidentally, in the food industry’s praise (which is not something Fooducate often doles out) some manufacturers have been reducing sodium content gradually and quietly over the last few years. It’s interesting to note the stark difference in approach in canned soup, a notoriously sodium laden product, between Campbell’s and Progresso. Both are reducing their salt content but while the former proudly boasts the sodium reduction on its products and marketing materials, the latter is keeping mum.

What to do at the supermarket:

While we wait for salt values to enter orbit, let’s not fool ourselves into complacency. Salt is still a big issue and even after the proposed reduction values will be higher than necessary. The fastest way to lose the salt is to eat less processed foods. If you do buy prepared foods, look at the sodium values and compare.

A good number to remember is 600mg per serving. Lower is better, higher is not.

PS – enjoy the video of Alicia Keys singing about NY. Not directly related to nutrition or nutrition, but probably one of the best thing in music in a long while…

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